“Play to Inspire” builds upon an existing partnership with the UEFA Champions League by enlisting Mexican wonder striker Javier ‘Chicharito’ Hernandez to kickstart the US side of the campaign through a celebration of the sport’s most memorable talent.
Footballers Lionel Messi and Paul Pogba join the “Pepsi Collective” by introducing its two most recent members – England star Lucy Bronze and Brazilian ace Ronaldhino – all set to an infectious beat by hip-hop and R&B star Montell Jordan.
Produced in English and Spanish, the campaign shows that fans all speak the common language of sport, irrespective of where they hail from.