AT&T // JORDAN SPIETH - Golf Ball Mosaic

A mosaic in Main Street Garden Park in Dallas was constructed to celebrate Jordan Spieth’s impressive championship season. This was accomplished by taking an existing image of Jordan Spieth and using custom software to extrapolate a halftone pattern which was then CNC printed onto a 60’x45’ stencil. The mosaic was completed in three days, taking 1,000 man hours and 24,152 golf balls placed on tees. Time lapse footage was captured throughout the whole process and the resulting social content amassed nearly 200k YouTube views. A print ad was also produced, along with a broadcast spot which aired during the World Series.

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AT&T // JORDAN SPIETH - Golf Ball Mosaic